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The New Member Engagement Rule of Three

GrowthZone

A Guest Blog by Amanda Kaiser. There is a short window of opportunity to engage new members. Most new members join with high hopes. We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. Do people like me join associations like this?

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. This fits with Kaiser’s observations from her work in interviewing members of multiple associations.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. Subscribe to Blog via Email.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get? Will someone call each new member too?

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When Decisions Get Made

Eric Lanke

Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Image Source [link].