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Association Brain Food: 5.12.23

Reid All About it

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. 1 CAE credit.

Chicago 200
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

Everyone sees the revenue potential in providing online education to corporate customers. Even MOOCs have caught on. Forbes reports that “Coursera has about 500 corporate customers today, up from 30 last year, with bookings growth of 400 percent, compared to 70 percent growth among Coursera’s paying users overall.”.

Education 155
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How to Continue the Conference Learning Experience

WBT Systems

“Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Start an online book club. Select books written by this year’s and next year’s speakers.

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3 E-learning Myths It’s Time to Put to Bed

Aaron Wolowiec

I recommend Clark and Mayer’s book as the first place to look for actionable suggestions. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it. 2: Creating interactivity in e-learning costs a lot. And that’s no myth.

Mooc 100
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15 Changes in the Learning Business Landscape

Leading Learning

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. That “content” may include everything from social media posts to on-demand and livestream videos, to podcasts, to e-books, to online courses, and more.

Course 101