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Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

From Boston to Bangkok, hotels are jumping on the opportunity to provide guests with unique experiences as well as to strengthen their relationship with locals. We may have to wait a bit longer for technology that can predict the future, but associations can start adopting strategies to get them pretty close. Schoemaker and Philip E.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. It’s true!

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David Gammel's Web Strategy Report, Volume 2 Issue 2

High Context

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. The power of social media when used as a long term engagement strategy. You get the picture.

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Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations

SCD Group

Because of its multi-generational appeal, golf’s three major initiatives serve as a case study for associations representing other industries and professions. Their strategy involves creating “Nicklaus Leagues” for youngsters that will build on a two-year NRPA pilot program in 15 cities.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Alec Baldwin. Session Type: Breakout. Length: 45 minutes.

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