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Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!
Beth Kanter
MARCH 21, 2013
It is important to understand that whether you are a/b testing for social media or email marketing or your 6th grade science fair, that the results of one test may not give you answers but more questions to test. ” How much does a photo in an email influence click-thru and gift giving behavior?
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