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Association Brain Food Weekly: 3.31.17

Reid All About it

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Conference in Newport Beach, CA.

Raleigh 150
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Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth Kanter

It is important to understand that whether you are a/b testing for social media or email marketing or your 6th grade science fair, that the results of one test may not give you answers but more questions to test. ” How much does a photo in an email influence click-thru and gift giving behavior? What works for you?Kate