Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

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AssociationChat

MAY 5, 2021

ARLINGTON, Va. , May 4, 2021 /PRNewswire/ — Higher Logic , the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. It has since expanded to also serve the corporate B2B market. Higher Logic Acquires Vanilla.

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

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Reid All About it

AUGUST 20, 2021

Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Host: American Marketing Association.

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Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Conference in Newport Beach, CA.

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Higher Logic

OCTOBER 29, 2015

She understands how networked communications environments can transform how people work, their productivity and their personal satisfaction by aligning their passions, skills and relationships. Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies.

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Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. I’ll see you back here on Friday, August 20.

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