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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Called “ 24 Hours.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications. Thus, says Lori Kinsey, CMP, of MPI Northern California , purchasing event cancellation insurance is a wise move. Publication advertising can take the form of sponsored text messages.

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Wine Retailer Group Expands Amid Industry Changes

Associations Now

The renamed association, which also launched a new website, said it will expand its advocacy focus from promoting nationwide direct shipping—allowing wine retailers to ship directly to consumers in all states—to issues such as third-party marketing and supplier purchasing.