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Organic Advertising Fund Creates a Marketing Beef

Associations Now

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. Similar models have been used by the California Milk Processor Board for the iconic “ Got Milk? What is “organic,” anyway?

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Association Brain Food Weekly: 11.8.19

Reid All About it

The deadline for proposals is next Friday, November 15. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Ami Bera, member of Congress representing Sacramento County, California. Event communications.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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