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Water-Efficient Toilets Could Save 170 Billion Gallons Each Year, Study Says

Associations Now

The research looked at Arizona, California, Colorado, Georgia, and Texas, all of which have experienced severe water shortages and together made up 28 percent of the population in 2015. Replacing non-efficient toilets with efficient ones is an important strategy to stretch available water supplies.

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Groups Release Local Government Broadband Resource Guide

Associations Now

The resource, Access and Inclusion in the Digital Age , is freely available and outlines what local governments can do to improve access to high-speed internet, such as first steps, strategies and models for developing a program , finding funding sources, and working with partners.

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Ad-Blocking Browser Riles Up Newspaper Group

Associations Now

While Brave offers some of the revenue to publishers affected by the replacement ads, that hasn’t stopped complaints about the strategy. Brave is the solution, not the problem, for users and publishers,” he wrote in a press release. “We and Dow Jones & Company. .

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. content marketing—not sales. It involves two parts: creation and distribution.

Content 40
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Are You Doing Enough to Prevent Link Rot?

Associations Now

Associations Win Webbys Last month’s Webby Awards brought home the bacon for two association websites: Visit California , which won top honors in the category, and the volunteer platform Do-It.org , which won the People’s Voice award. That said, the two primary URL redirect strategies have different purposes.

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Pioneers in Justice: Building Networks and Movements for Social Justice

Beth Kanter

In the first three years, LSF invested close to $3 million in the program, offering three specific types of support to the Pioneers: Capacity-building grants to build technology infrastructure, strategies, and communications skills needed to integrate social media into their work.