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Getting Ready for the MIX Mashup

Jamie Notter

Next week, Maddie and I will be in San Francisco for a one-day conference called the MIX Mashup. Here’s a sample: Terri Kelly of W.L. Go online and discover the details behind case studies like Morning Star, Whole Foods, Gore, and others. Posted June 13, 2012. in Announcements , Books and Reading , Humanize.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth Kanter

Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. It offers specific examples of what to test and mini-case studies. Here is a case study of Red versus Green. It’s a subjective and culturally influenced unconscious and involuntary response.