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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

Survey 150
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195
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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. Further down, I definitely see myself in an executive director role for a strategic association. That’s not just a Millennial thing; that’s a societal thing. AA: What is your ultimate career goal?

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Association Brain Food Weekly: 8.9.19

Reid All About it

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent.

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Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. A certification? Elizabeth Engel, Spark Consulting. A certain degree?

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Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. A certification? Elizabeth Engel, Spark Consulting. A certain degree?