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Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150
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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. I consider my own work with the Michigan Association of REALTORS earlier this year.

Education 100
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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. CAE credits.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

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Association Brain Food Weekly: 12.4.20

Reid All About it

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. CAE credits.

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Association Brain Food Weekly: 10.20.17

Reid All About it

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Enough negativity!

DC 150