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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Staff meetings. More info/register. More info/register.

Revenue 257
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Association Brain Food: 10.6.23

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They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 257
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Association Brain Food: 12.1.23

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Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 268
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Association Brain Food Weekly: 7.2.21

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MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Volunteer fatigue.

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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195
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Association Brain Food Weekly: 3.25.22

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Member profile data. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Location: Virginia. Generation N. CAE credit. Wed 3/30 at 11 a.m.

Revenue 195
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Association Brain Food Weekly: 9.10.21

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Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Cathy Song Novelli, SVP of Marketing and Communications, Hubilo. 1 CMP credit. .

Strategy 195