Conference Member Experience Member Research Social Media 
Smooth The Path
MAY 21, 2017
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. I am not meeting people like me.
Smooth The Path
JANUARY 24, 2016
Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.
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