Smooth The Path

MAY 21, 2017

Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. At the conference, everything sounded great.

Conference 104

Conference Social Media Leadership Member Research 104

Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. In addition, new SMPS logo swag was made available to conference attendees, with additional branded items that were soon available for purchase.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Is it time for a process audit?

Social Media 58

Social Media Recruiting Recruitment Report 58

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60