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Thursday Buzz: The Secret to Getting Acquired By Google

Associations Now

The tech giant’s test when considering an acquisition—and how it can apply to your association’s own marketing. ” That’s the question Google’s leadership asks before it acquires a company, something called the “toothbrush test.” Also: time-tested strategies for effective headlines.

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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Target Marketing: Increase Your Attendance. Find out how to engineer your own plan to create on-demand buying experiences. Host: PCMA.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Rising rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Rising rates?