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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Association Strategy: Hire Slower, Fire Faster. But they do take time and do slow down the hiring process by a few hours to a few days. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. Causeaholic. AMR Management Services. Stronger by Association.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

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Thoughts on Adopting a Digital Mindset

SCD Group

Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. What are your digital strategies? Domino’s is also riding the digital revolution. Have you adjusted to that switch?

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Reflections on Membership From #ASAE15

Associations Now

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Content strategy is more important than ever. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.

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Blogging Live from TEDx Raleigh

Reid All About it

By engaging their own passions, his company created an experience for those visiting the Michelin exhibit at the Detroit Auto Show. Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work.

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