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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”. Have you seen significant membership growth?

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

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Effectively Training a Global Audience: What Works?

Leading Learning

Now, if it’s already a complicated process to create e-learning courses in your native language, what happens when you add one, two, three, or more languages into the mix? If you’re not careful, you might end up with a chaotic process and a less-than-effective course. She currently serves on the board of ATD Detroit.

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Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. “Without making the process changes and the people changes … the technology? ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week.

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Thoughts on Adopting a Digital Mindset

SCD Group

The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. Their mission is to streamline the pizza-making process from the time the order arrives to when the pie is handed off at the customer’s front door. Domino’s is also riding the digital revolution. “In

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