.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.
Associations Now
NOVEMBER 15, 2016
The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. So does the membership team. The post Don’t Just Use Data, Keep Reinventing Your Data Strategy appeared first on Associations Now. It offers a great example for associations to follow.
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Associations Now
NOVEMBER 5, 2019
So far, six local affiliates have been announced in Austin, Texas; Birmingham, Alabama; Detroit; Tulsa, Oklahoma; Dallas-Fort Worth; and the Piedmont region of North Carolina. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner. More are coming soon. “As
Associations Now
JUNE 20, 2017
But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.
Association Subculture
MARCH 25, 2013
Narcissism is not a business strategy. We can't moan about members who can't pay dues and then send legislative teams out to kill bills to increase the minimum wage. And now, Detroit. Our beloved Detroit is in danger of losing its soul. However, we will not get there with extractionist, reductionist thinking.
Associations Now
AUGUST 7, 2018
Declining membership naturally causes sleepless nights for association CEOs and membership teams, and finding solutions to that challenge is critical for survival. For decades, RIA focused mainly on the auto industry in Detroit. When your industry is red hot and your membership numbers are, too, how do you sustain your momentum?
SCD Group
SEPTEMBER 22, 2013
Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Back packs, hats, tee shirts, shoes, etc.
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