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How to Make the Most of a Setback
Associations Now
SEPTEMBER 24, 2023
One association’s hybrid conference play wasn’t a success. But it delivered some valuable insights about what works for members. Not every idea you come up with will take off. That’s easy enough advice to give—associations are constantly told to fail fast, even if failures can be hard to stomach. Smart associations, though, not only don’t mind the occasional misfire, but they’ll also come away from it with a few lessons learned and some ideas about what do next.
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