Association Success

JUNE 3, 2020

It feels as though the world is changing every single day, and with a global pandemic, that process has only accelerated. But one of the best ways to manage this change is through enforcing and developing our key relationships. . For associations, that means reaching out more regularly to our members. Sometimes the best way to do that isn’t by retooling an email newsletter or coming up with a punchier message for social media: It’s by picking up the phone and dialing.

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United States Newsletter Social Media Membership Management 122

Membersuite

JUNE 3, 2020

At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities.

Conference 117

Conference 117

Association Adviser

JUNE 3, 2020

It doesn’t matter if you are an individual or a company, we’re all in the same boat trying to make sense of some very new territory because of challenges brought on by the COVID-19 pandemic. Changes are happening quickly, requiring that we adjust how we live and go about our routines as well as how […]. The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser.

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Marketing Resources Communications Leadership 87

Nimble AMS

JUNE 3, 2020

Your members’ last great online experience is their new expectation. Is your association keeping up? Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. So, even if their last experience was with a personalization powerhouse like Amazon or Netflix (highly likely), that experience sets the bar for their experience with your association.

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How To Member Experience Email Marketing Technology 78

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Member Engagement

Idea Architects

JUNE 3, 2020

A decade ago, the Professional Convention Management Association (PCMA) asked 14 thought leaders about the metamorphosis we need to see in meetings and conferences. I was privileged to be one of them. I recently revisited my contribution to see how it stood up 10 years later: I want more meetings that crackle with energy and excitement—where participants are on the edge of their seats in general sessions and the din of hallway conversations between breakouts is ear-splitting because people have

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Conference Examples 78