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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Each alternative presents its own set of challenges and opportunities and the task can feel overwhelming with leadership’s expectations on one side and resource constraints on the other. Consider what your sponsors truly value: leads, thought leadership opportunities, enhanced brand visibility, etc.

Revenue 169
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Association Brain Food Weekly: 11.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Looking forward. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. The future of work. Mon 11/16 at 1 p.m.

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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

I’m talking about books that help you grow by developing your time-management, leadership, and interpersonal skills. I simply stated that I was looking for “non-fiction books on any topic (personal finance, leadership, culture, biographies, etc.).” Malala Yousafzai refused to be silenced and fought for her right to an education.

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Tuesday Buzz: Avoid Presenter Gimmicks at Your Events

Associations Now

An association CEO rants about a common speaker gimmick at leadership events—and why it’s not relevant to his needs. Leadership requires a chain of command, an understanding of the skills that your team has, and effective discipline. It’s a good reminder not to wander too far afield with your educational offerings.

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From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., Before coming to ASQ six years ago, I spent eight years at ASAE & The Center for Association Leadership, where I headed up strategic research. AA: How would you describe your leadership philosophy?