Remove Georgia Remove Information Remove Recruitment Remove Social Media
article thumbnail

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Social media advertising.

article thumbnail

Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Member app. million births.

Maryland 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Tino Martella, Technology Association of Georgia. Social Media.

Revenue 60
article thumbnail

Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 350
article thumbnail

Association Brain Food Weekly: 5.1.20

Reid All About it

John Sullivan, chief information officer, American Chemical Society. Reggie Henry, CAE (moderator), chief information and engagement officer, ASAE: The Center for Association Leadership. It’s going to be a party (social distance style). Join first , then look in Events for more information. More info/register.

article thumbnail

How Smart Associations Grow Membership

Association Adviser

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. We are actually answering member questions using Instagram videos and then reposting them on several social media platforms for greater exposure. Just be clever.

Georgia 60
article thumbnail

What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Technology cuts both ways.