Indiana Innovation millennials Process 
Reid All About it
MARCH 8, 2024
Hear why associations decided to go global and what board conversations and research facilitated their process. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. 1 CAE credit.
Associations Now
AUGUST 16, 2018
Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Furthermore, 77 percent of millennials said some of their best memories are from an event or live experience.
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