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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 10.16.20

Reid All About it

Green beans are all over the farmers market right now. Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. 1 CAE credit.

Indiana 221
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Association Brain Food Weekly: 9.24.21

Reid All About it

WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” They’re not sexy but the success of any technology project depends on the thoroughness of the requirements process, says Fionta.

LMS 195
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Compare Association Management Software Platforms

GrowthZone

Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Located in Carmel, Indiana.