Smooth The Path

DECEMBER 11, 2017

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Smooth The Path

MAY 16, 2019

In this way, the food analogy is a lot like member engagement work. The friction arises because, in general, the more inconvenient member engagement practices are for us, the more our members love them. Change and innovation are inconvenient. Building member engagement is inconvenient.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

AUGUST 28, 2023

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. However, not all marketing tactics are equally effective.

Report 91

Report Recruiting Recruitment Innovation 91

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Case Study 104

Case Study Project Member Insights Association Value 104