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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) When members are doing something cool in your community, give them a shoutout in your newsletters and social media.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s an example of changing but not changing.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Embracing and Engaging Young Professionals

GrowthZone

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Tip: It’s important to view engagement activities for young professionals as an investment, not a revenue generator, Consider your best possible scenario to be a break-even, and you’ll be on the right track.

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Association Brain Food Weekly: 9.15.17

Reid All About it

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. – Driving an Innovation Strategy. Associations must innovate or become obsolete. Hear about Meet with Purpose, an innovative program that combines sustainable menus coupled with an experiential component worthy of any agenda. 1 CAE credit.

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