Leadership Member Engagement Texas White Paper 
Associations Now
JUNE 1, 2014
As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We The Texas Medical Association’s John Dorman.
Association Adviser
OCTOBER 13, 2016
This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Executive education is another hot growth area.
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