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Eric Lanke: The Mind of the Community

Eric Lanke

Leadership. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.

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Take Charge and Define Your Metrics

Vanguard Tech

Thought Leadership = number of referring sites. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include.

Course 70
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The Hourglass Blog: The Clinic of Innovation

The Hourglass Blog

Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. Leadership. Leadership Potential of GenX. But instead of treating people, this clinic treats ideas. Governance.

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SCD Group: 8 Great Articles to Help Associations Grow with Content.

SCD Group

Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Monday, July 30, 2012.

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Strategy | Content | Discovery. No comments: Post a Comment. Newer Post.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? GSI 2013′s Key Findings.

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Romancing Customers with Compelling Content

Slice-Works

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? leadership, industry expert, customer, member, etc.)? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point.

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