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A New Brand Image: How Businesses Move Forward

CMA Solutions

Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat. Your brand image separates your business or organization from the competition—and that is huge because if every brand is the same, then you will only be able to compete on price—and that’s a race no one wants to win.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Building new norms.

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