Leading Learning

DECEMBER 9, 2021

To help you prepare to present your learning business expansion project to your board, this guide will explore three keys to having productive and persuasive conversations with your board about your learning business. Here’s what we’ll cover: Express market demand for education opportunities. Research similar associations.

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Association Success

DECEMBER 29, 2020

It has created a seismic shift in how we work, play, and learn. As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. How many users will be in the system?

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WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

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Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

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Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Exhibitors.

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WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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WBT Systems

JUNE 26, 2018

You finally got the budget to purchase a learning management system (LMS). Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges?

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Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. To take your learning program to the next level, you’ll need to ensure you offer engaging learning courses. Offer non-member pricing for training.?

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WBT Systems

OCTOBER 3, 2017

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Has your leadership tried your e-learning programs? (A

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members.

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WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Host: Results Direct.

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Higher Logic

JULY 13, 2017

To get the most of their eCourses, many associations use a learning management system (LMS). The best learning management software supports a variety of content types, which makes it easy for you to create eCourses with text, videos, live webinars, and tests to gauge how much information members retain.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns.

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Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Host: Marketing General Inc.

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MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

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Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

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Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. The reason members continue to stay with your association is because the experiences and opportunities you offer outweigh the price of their dues. Online discussion forum.

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GrowthZone

JUNE 21, 2021

Sponsorship management. Marketing automation. Sales funnel management. Website design and management. Education management. There are 5 software subscription options at different price points, ranging from Base to Complete , offering combinations of the following: FEATURES: Membership management.

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Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. CRM : Your account management record shows previous sales opportunities, in case the account had a previous internal owner and prior upsell attempts.

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GrowthZone

JULY 24, 2018

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available on the GrowthZone website and product demos available upon request. Headquartered in St.

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MemberClicks

OCTOBER 20, 2023

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. How much does association management software cost? But how much does association management software cost? The price of your AMS depends on several factors: 1. 7 signs you need to upgrade your AMS 1.

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Reid All About it

JANUARY 8, 2021

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Building new norms.

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Forj

MAY 25, 2021

This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. 5 Features to Seek in Your Next Learning Management System. 5 Features to Seek in Your Next Learning Management System.

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Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Host: Event Manager Blog. to launching a Learning Management System (LMS) in three months with seven existing online courses and 40 webcasts. The deadline is February 2. 1 CMP credit.

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Fonteva

MARCH 16, 2022

With so many eLearning and professional development opportunities available on the market— through associations, employers, and even private companies such as LinkedIn and Udemy— it’s not surprising if you’ve seen a decrease in engagement. Solution: Reconsider your eLearning pricing practices. Marketing courses.

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Forj

MARCH 2, 2021

Now associations have started to realize that the same software-as-a-service application can help them connect more effectively with their members and provide much of the same functionality as an association management system (AMS). “You don’t pay the full price; you only pay the difference in price.”

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Disciple Media

SEPTEMBER 25, 2023

Kajabi is a robust platform designed for content creators to market, sell, and deliver their courses seamlessly. Kajabi is best known as a learning management system (LMS) – an online platform for hosting courses. Less control over pricing: Udemy often sets course pricing based on its internal algorithms.

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Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). At Web Courseworks , we help professional, healthcare, and trade associations grow their learning businesses with effective learning management systems.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Find out what bottom line impact virtual events have had on associations, the current uptake of hybrid events, what models and pricing strategies associations are considering for hybrid events, and new challenges and opportunities hybrid can bring to associations and their post Covid-growth strategy.

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MemberClicks

AUGUST 18, 2022

When we interviewed them in the spring of 2022, Adrian Amos-Honderick, Director of Marketing & Communications for FSAE said this about Classroom: “The usability is much smoother for our members. 8 other learning management software options. There are plenty of other choices that vary in price, functionality, and features.

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Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

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