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Association Brain Food Weekly: 12.21.18

Reid All About it

Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Higher Logic

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Edelman Public Relations' recent survey results said nine-in-ten Millennial respondents take action weekly on behalf of a brand. How do you know what your customers or members are really thinking?

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership.

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Won’t You Be My Mentor?

Associations Now

A recent survey of millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. Fortunately, there’s more than one way to seek out a career coach. Relationships do not blossom overnight.

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