article thumbnail

Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

article thumbnail

Resilience Rides the Waves of Disruption

.orgSource

Be a Skeptic Resilience asks you to identify possibilities, but it also requires adopting flexible approaches to strategy and viewing your future projections with a dose of skepticism. The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. View future forecasts with a dose of skepticism.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

Sharon Rice ,orgSource, Managing Director of Business Strategy, moderated this insightful conversation. Lockdown regulations were enforced one way in Dane County, another way in Milwaukee, and yet another way in Northern Wisconsin,” Kristine advised. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet.

article thumbnail

Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.

article thumbnail

From the Corner Office: Michelle Mason, ASQ

Association Adviser

This month, the Corner Office spotlight shines on Michelle Mason, CAE, managing director of the ASQ in Milwaukee, Wis., Mobile is also a huge driver of our strategy. It’s a team-wide approach and you need to get marketing, membership, HR and finance to buy into the strategy. By Association Adviser staff. MM : Relevancy.

article thumbnail

Association 141+: The Power of In Person

Association 141+

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. Composing Social Media Strategies. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. ChatterBachs.

article thumbnail

A Lesson in Membership Marketing From Our National Pastime

Associations Now

The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-base percentage to quarterly earnings wasn’t crystal clear. Share your thoughts and experiences in the comments.