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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Did you know you can upload a video to your Facebook cover photo ? Your marketing director didn’t.

Strategy 100
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2016: An Association Blogging and Podcasting Odyssey

Spark Consulting

I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.

San Diego 150
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BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks

Achurch

This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. They had the text communication box open and many of the speakers were online live while the video was playing to interact with attendees and answer questions. They also cross promoted their suggestions via social media.

San Diego 108
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Association Brain Food Weekly: 1.17.20

Reid All About it

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

Arlington 243
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How a Local Restaurant Association Is Making Taco Tuesday for Everyone

Associations Now

Well, its members know a thing or two about a good taco—and the domain presents a great marketing opportunity for them, founder and president Pamela Waitt told the Orange County Business Journal. Rather than trying to own two words that have become part of American culture in many places across the U.S.,

San Diego 113