Smooth The Path

JANUARY 28, 2020

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Because survey fatigue is real.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

JANUARY 24, 2019

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Quantitative, like surveys, is statistically significant.

Member Research 60

Member Research Strategy Sample Survey 60

Smooth The Path

DECEMBER 11, 2017

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

AUGUST 28, 2023

That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. Here’s a look at some of the strategies and marketing tactics that stood out in the report. Focus on Recruitment New members play an important role in increasing membership counts.

Report 91

Report Recruiting Recruitment Innovation 91

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 6, 2016

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

Case Study 104

Case Study Project Member Insights Association Value 104