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Flipping the Membership Equation – Your Questions Answered

YourMembership

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. Freemium, multi-tiered and try before you buy options are becoming a part of the changing membership landscape.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

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Defining Your Member Value Proposition

MemberClicks

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process.

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Where Do You Fit in the On-Demand Economy?

YourMembership

This is just a sample of what your organization can be doing today to compete and succeed in the On-Demand Economy. Enable your members to gain access to the education they seek when it is convenient for them. Offer a variety of learning from events and eLearning modules to publications, videos, and webinar recordings. I hope you can attend.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Looking for more tips on how to make your membership renewal letter shine? Check out our guide 3 Membership Renewal Letter Samples to Boost Your Renewal Rates.

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Membership Marketing Blog: The Difference between a Membership.

Membership Marketing

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. Unleash the Power of Market Testing in your Membership Recruitment.