Optimist Consulting

JUNE 29, 2016

I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. Here is what I like about the e-newsletter: Clean header area: It is clean and simple which helps the messages underneath to cut through with ease.

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Newsletter Recruiting Recruitment Tools 178

Optimist Consulting

DECEMBER 17, 2015

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be

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Newsletter Content Social Media Committee 100

Optimist Consulting

AUGUST 21, 2016

I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference. I am a supporter of Harnessing the web 2016 conference in October, the premier digital conference for the membership sector.

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Conference Discount Price Newsletter 100

Optimist Consulting

MAY 31, 2016

Non-member e-newsletter remain a good recruitment tool, you can repurpose content from your main e-newsletters but include more promotional messages. Use all your channels – each channel provides a new opportunity to promote your messages to potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Optimist Consulting

SEPTEMBER 26, 2012

If another organisation is serving the same audience sign up to their e-newsletter, keep an eye on their events, how they engage and what they offer. Try to stay a step ahead of the pack. Look at your industry and look at your competitors. The old adage is “know thine enemy”. What do you think? Do you horizon scan?

Recruiting 100

Recruiting Recruitment Newsletter Social Media 100

Optimist Consulting

APRIL 28, 2011

You can benefit further from recommendations by either simply asking your customers to recommend you or providing an incentive to them to do so, through your e-newsletters or contact them direclty. How to use recommendations. I worked with a client recently who was looking to use recommendations more effectively.

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