Associations Now

APRIL 9, 2023

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. Expertise matters, of course.

Los Angeles 107

Los Angeles How To Philadelphia Recruiting 107

Fonteva

OCTOBER 18, 2022

To better understand the root reasons why members join and stay with your organization, associations should take lessons from the customer experience (CX) playbook. Even if the term CX is new to your organization, know that the principles are not. What are the benefits of an intentional CX strategy? Improve retention.

Course 52

Course Survey Software Philadelphia 52

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach. By concentrating resources in one venue, recruiters can offer a more compelling experience.

System 60

System Philadelphia Recruiting Recruitment 60

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. The biggest mistakes organizations make with cybersecurity—and how to avoid them. As most organizations navigate returning to in-person events, meetings, and conferences, what are leaders considering?

Video 39

Video Revenue Strategy Technology 39