article thumbnail

Print is Alive and Kicking

Association Adviser

Some universities catalog Georgia County Government magazine as reference material for students,” Harding says, stressing the importance of a physical presence. Print can still be a major revenue generator for associations. Print can still be a major revenue generator for associations.

Georgia 61
article thumbnail

Take Charge and Define Your Metrics

Vanguard Tech

Advertising Revenue = page views and time on site. Thought Leadership = number of referring sites. white papers). First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include. Industry Expert = page views of specific content areas (e.g.

Course 70
article thumbnail

Membership Marketing Blog: Solutions to a Declining Membership

Membership Marketing

Systems thinkers refer to this principle as ‘leverage’ Tackling a difficult problem is often a matter of seeing where the high leverage lies, a change which – with a minimum of effort – would lead to lasting and significant improvement. Non-Dues Revenue. (1). White Paper. (4). Membership Survey. (5).