Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Our pop-up stores may be temporary, but they leave quite an impression.

Los Angeles 75

Los Angeles New York City Chicago New York 75

Associations Now

AUGUST 12, 2013

1,632 The number of members the American Booksellers Association has—down from 2,400 in 2002, but up after a period of recent declines, according to The New York Times. book market in 2012, according to BookStats figures. Could the indie bookstore thrive in the era of the big box? “I

San Francisco 40

San Francisco New York Marketing Industry 40

Plexus Consulting

MARCH 21, 2011

or international market expansion. Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. or international market expansion. Monday, March 21, 2011. Crucial Conversations. By Virgil R. How are you at crucial conversations?

New York 40

New York Maine Education Resources 40

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

JANUARY 31, 2017

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. Of course, sending emails isn’t the only headache that comes with email marketing.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. Be careful what you wish for.

Survey 60

Survey Analysis Oakland Innovation 60