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How to Drive High Donor Retention Rates with Text Messaging

Achieve

The answer is with a strong text messaging strategy. Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

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5 Reads for Association Executives & Marketers

SCD Group

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it. Brand advocacy.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Generate blog content.

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