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Massachusetts Tech Group: Women, Minorities Left Behind as Industry Grows

Associations Now

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. In Massachusetts, the technology economy is surging.

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Trainer’s Notebook: The Digital Nonprofit: A Participatory Workshop

Beth Kanter

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Something that you might use to introduce the assessment to the senior leadership team to get buy-in. Opening Exercise. Four Corners/Brainstorm Small Group Facilitation.

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From the Corner Office: Eric Fletty, TAPPI

Association Adviser

It had been a time of huge growth and technological advancement for the paper industry, and their idea was to gather and disseminate information about paper production. EF: I think everyone can agree that smartphones, social media and new technologies in general have been game changers. Our goal was to turn TAPPI around.

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Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal.