Membership Marketing

JULY 21, 2021

Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).

Recruiting 116

Recruiting Recruitment Report Innovation 116

Potomac Core

MARCH 7, 2016

Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Member Call to Action. Maximizing its member engagement capacity on key regulatory and legislative issues that impact its member business outcomes GCCA launched its own Advocacy Portal in 2015.

Strategy 100

Strategy DC eBook United States 100

YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

AUGUST 7, 2013

ASAE’s 2008 study The Decision to Volunteer highlighted the power of small, ad hoc volunteer roles for association members. In recruiting microvolunteers, 80 percent of associations use direct staff-to-volunteer recruiment, and 64 percent use volunteer-to-volunteer recruitment. for each of their important segments.

Recruiting 40

Recruiting Recruitment Discount Content 40

Reid All About it

FEBRUARY 17, 2023

Membership engagement. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Board practices.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

FEBRUARY 24, 2023

Their efforts resulted in OSPE’s highest membership growth since 2008. Hear about the benefits of the strategic approach that changed OSPE’s member value proposition. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. No plan, no progress.

Certificate 39

Certificate Innovation Education Process 39

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. ► 2008. (82).

Marketing 40

Marketing Recruiting Recruitment Survey 40