Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

Revenue 60

Revenue St. Louis Price Cost 60

YourMembership

FEBRUARY 27, 2014

It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.

Case Study 150

Case Study Arizona Social Media Revenue 150

Mizz Information

DECEMBER 14, 2011

Its one thing if your members are old-school or not that interested in online discussion, but for the demographic they were targeting, why did they think members would want to interact with each other on an online bulletin board while their other online interactions are likely on Facebook or something similar? No newsletter.

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

SEPTEMBER 21, 2010

The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. ► 2008. (82). Non-Dues Revenue. (1). September 28, 2010 8:13 AM. Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40