Membership Marketing

JULY 21, 2021

Looking back at outcomes from previous economic disruptions like The Great Recession in 2008 and 2009, we see that membership made a remarkable recovery in subsequent years. Recruitment Despite these adverse conditions of the past year, about 1 in 4 associations still saw membership growth last year (26%).

Recruiting 116

Recruiting Recruitment Report Innovation 116

Potomac Core

MARCH 7, 2016

Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. As a result, the association is now the Industry’s Strategic Ally through an enhanced and more collaborative and innovative advocacy program. Member Call to Action.

Strategy 100

Strategy DC eBook United States 100

Eric Lanke

APRIL 9, 2012

Innovation. Member Engagement. Membership retention, membership recruitment, sponsorship, annual meeting attendance, attendance at other education seminars, advertising, product sales, and volunteer participation. After peaking in 2009 or 2010, every issue shows fewer and fewer people expressing concern.

Recruiting 100

Recruiting Recruitment Member Engagement Innovation 100

Reid All About it

MAY 1, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Share engaging ideas that you can use in your career and for your association.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. The bottom line is that association business models are broken and in need of radical innovation right away. Tony Rossell.

Products 40

Products Survey Social Media Price 40