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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Integrate Your Marketing in 2014

Association Adviser

(According to ABM, the average B2B marketing team allocates 50 percent of its budget to integrated programs. Just 4 percent of B2B marketers rely only on one channel). By multiplying the opportunities for your association to earn non-dues revenue. To provide relevant and interesting information to readers, 2.

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. July 20-23, 2013.

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NTEN Study: Charity Donations Surge Online in 2013

Associations Now

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. But online revenue is rising: While email responses fell, fundraising itself didn’t see a drop.

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Mizz Information: Why I Doubt Associations Will Become Filters for.

Mizz Information

Wednesday, May 9, 2012. Associations already create so much of their own content and deluge members with email--it will be hard to lose the "theres no such thing as too much" mentality. And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue?

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Is Feedburner Really Shutting Down?

Mizz Information

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.

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Is Feedburner Really Shutting Down?

Mizz Information

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.