Association Success

JULY 9, 2018

With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long.

millennials 116

millennials Process Leadership Revenue 116

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Plotke lamented that associations tell her non-dues revenue is more important than ever.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. AA: What is your ultimate career goal?

Certificate 61

Certificate Class millennials Resources 61

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

Social Media 40

Social Media millennials Review Report 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. ” November 20, 2013. •[AAM] AIGA] “ Want Your Members’ Opinions on Strategy?

Price 40

Price Course Revenue millennials 40

Association Adviser

MARCH 17, 2014

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

Texas 60

Texas Video millennials Revenue 60

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. Millennials respond differently. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?”

Technology 60

Technology Video Social Media Georgia 60