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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. — BrightBull (@BrightBull) July 3, 2013. Don’t let your emails end up in the spam folder. — Beth Sanborn (@FarFromCamelot) July 3, 2013.

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Best of the Web: July 2013

Association Adviser

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013. September 18-20, 2013.

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Social Media Roundup: Send Emails Without Flooding Inboxes

Associations Now

Ration the messages you send—emailing them enough to remind them you’re still there, but not too much so that they wish you weren’t. That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Are you sending too much email? — Votenet Solutions (@votenet) December 12, 2013.

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NTEN Study: Charity Donations Surge Online in 2013

Associations Now

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. The study suggests that organizations have underinvested in texting as a medium for social outreach.

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Study: When People Go Online, Social Media Reigns

Associations Now

According to a new study, they spend more time browsing social media sites than they do visiting entertainment sites, shopping, consuming news, or looking at email. this translated to an average of 16 minutes per hour spent on social media—a small decrease from 18 minutes in 2011. How do you spend your time online?

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. In the 2013 report only 19.5% In the 2013 report only 19.5% in the 2014 report.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. He’s clear that this program is about community as a strategy – not social media tools or marketing.

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