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Best of the Web: July 2013

Association Adviser

5 Ways to Thank Community. Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. July 20-23, 2013. Shanna Mallon.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% In the 2013 report only 19.5%

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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. percent from 2013 (from 34.04 percent to 35.49

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Producing video is one thing.

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Using The Power of Persuasion to Ignite Change

Achieve

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.

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Online Video Keeps Growing, Says Marketing Report

Associations Now

The survey of about 300 video production professionals—most of whom work in the adverting and marketing field but also represent companies in the financial services, technology, and publishing and media areas—analyzed some of the online video production trends from last year. management communications (35 percent).

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth Kanter

You don’t necessarily have to do this with an online fundraising platform: you can start by using social media to encourage people to interact with and be vocal about your cause. They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns.