Association Adviser

DECEMBER 17, 2013

While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. Tracy Tompkins and Alex DeBarr talk more about integrated communications.

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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Associations Now

MAY 12, 2014

The survey of about 300 video production professionals—most of whom work in the adverting and marketing field but also represent companies in the financial services, technology, and publishing and media areas—analyzed some of the online video production trends from last year. management communications (35 percent).

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Associations Now

APRIL 11, 2013

A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success. What’s the best time of day to send an email? For the first time, mobile email readership surpassed desktop readership.

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Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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Beth Kanter

DECEMBER 23, 2013

It is important to have employees who embody your organization’s mission statement and know how to communicate it effectively––ideally, they’ll do so not only via the organization’s official channels but also through their personal channels. Pencils of Promise (@PencilsOfPromis) December 10, 2013. RSVP today & come join us.

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